Privacy

When you create an account, we collect the information you give us: your name, email address, phone number (optional) and the username you choose. Your username is the only part of your identity shown to other members — in shared looks, comments and profiles, your full name, email address and phone number are never displayed.

When you use Style To Cart, we also collect the content you create: your profile information, Closet items, Wishlist items, Looks, notes and preferences, and any price-tracking or notification settings you choose.

Profile photos, Closet photos, Wishlist photos and Look photos that you add are stored so your account works the way you expect. This content belongs to you. It is kept private to your account unless you explicitly share a Look, and we never use your photos or written content in marketing, advertising or promotional materials.

When you delete a photo, item or Look, it is removed from your account.

When you use Shop This Look, the photo you upload is processed to identify the piece of clothing or accessory you selected, and to find visually similar styles. Photo processing happens only when you ask for it: your photo is not analyzed until you confirm your selection.

Uploaded photos are used to perform your search and are not added to your public profile, shared with other members, or retained for advertising. We do not use your Shop This Look photos to train models or build profiles about you.

To run Style To Cart we rely on a small number of trusted service providers, each processing your data only on our behalf: a cloud hosting and database provider that stores your account and wardrobe data; a cloud storage provider that stores your photos; email and push-notification delivery providers that send you messages you have opted into; and AI services that power features like Shop This Look, which process the specific content needed for the feature you invoked.

When you shop items found through Shop This Look or blog posts, you may be taken to a retailer's website. Those retailers have their own privacy policies, and your activity on their sites is governed by them.

We do not sell your personal information, and we do not share it with third parties for their own advertising or marketing purposes.

If you subscribe to a paid plan, your subscription is processed by Apple through your Apple ID and by our subscription-management provider, RevenueCat, which confirms the status of your subscription to us. We do not receive or store your full payment card details — payment information is handled by Apple under Apple's privacy policy.

We receive the subscription status needed to unlock features in your account (for example, whether your plan is active and when it renews).

If you opt in to push notifications (such as price-drop alerts), your device generates a push-notification identifier that we store so we can send notifications to your device. These identifiers contain no personal profile content and are used only to deliver notifications. You can turn notifications off at any time in your device settings or in the app.

We keep your account information and content for as long as your account is active, so your Closet, Wishlists and Looks stay intact. If you delete individual items, they are removed from your account.

If you delete your account, we delete your personal information and content, including your photos, within 30 days, except where we are required to keep certain records (for example, transaction records for legal or tax purposes). Backups may retain deleted data for a limited period before being permanently removed.

You can delete your account from within the app. Deleting your account removes your profile, Closet, Wishlists, Looks, saved photos and preferences, and stops all notifications. If you cannot access your account or prefer to make the request another way, contact us through our Help & Support page and we will verify and process your deletion request.

You may also request a copy of your data at any time.

We do not sell your personal information. We do not use your personal information for third-party advertising, and we do not share your photos or wardrobe content with advertisers or data brokers. Our business is not built on selling your data — it is built on helping you style what you own and find what you love.

Style To Cart is not directed at children under 13, and we do not knowingly collect personal information from children. If you believe a child has created an account, contact us and we will remove it.

If we make material changes to this policy, we will notify you in the app or by email before the changes take effect. The date below reflects the most recent update.

For any privacy question, data export or deletion request, visit our Help & Support page or contact Wendy Pilch, Founder & CEO. We aim to respond to every privacy request within 7 days.